Life Insurance Leads Work,,, Right?

Wherever you happen to be in your journey as a life insurance agent, most of you are probably purchasing leads from the wide variety of vendors that you can find online. For those that are seasoned agents the next bit of information is for the folks who are either new to the business or have just started purchasing leads.

Ugly Truth:

Far too often as a lead provider I see orders come through for fewer then 20 leads (on our less expensive items). I recently received an email from an individual who purchased $25 worth of our "Best Value General Life and FEX Leads". For context, this equates to 10 leads. The email stated their unhappiness with the lack of sales from their lead purchase, and that the $25 was a waste of money. It's perplexing that the expectation to spend $25 and make $1000 seems to be the mindset of many. (As a side note, if anyone knows of an investment where I can be guaranteed a 40xROI please send me information.)

Internet leads require 3 things:

*Volume

*Consistency

*Follow-up

You need volume. How many leads can you call in a day? This should be a good starting point of answering the question of how many leads should you purchase.

After you receive you leads, how do you dial them? Independent studies have shown that most leads are contacted between the 7th and 12th attempt. Most agents though, will only try to reach a lead a few times before giving up. You paid for this lead, work it until you've exhausted it. We have clients with lead workflows that will have over 50 attempted "touches" on a lead between dials, texts, voicemails, and emails before they consider the lead to be exhausted. What's your system?

Follow-up. If a lead doesn't initially close on the 1st attempt and they want a follow up later, set an appointment and call them back. The number of agents who will simply disregard a lead if it requires additional contact is staggering.

Our research shows that the average agent who is decent at their job can expect at least a 4x ROI on their lead purchases. This is a difficult metric to measure though, as no two agents are the same. However, a 4x ROI is good rule of thumb.

The "Ugly Truth" about internet leads is simply this: There is no secret formula, nor is there a magical lead that ensures every contact you have will result in a sale. It takes volume, consistency and follow-up to have success in this business. Simply remember the following:

"Work flow + Lead flow = Cash flow"

Our life insurance leads and final expense leads start at $2.50/ea. With our Premium Life Insurance Leads at $19/ea, which include a beneficiary name and relationship to the lead. We have a few options in between to fit any budget and also allow you to choose and pick what may work best for you. All of our leads are Exclusive, TCPA compliant, and we offer leads in all 50 states. Visit www.usalifeleads.com

Get your leads HERE!